Microsoft's Zune Gets Video Store

Microsoft rolled out a spring update for the Zune this morning--updating the MP3 player's software and social networking site, Zune Social, and rolling out portable Zune cards, store subscriptions, and an all-new video store.

On the software side, Microsoft is offering closer integration between Zune Social and the player's client software. The company is also releasing various other updates that "customers have been asking for through the Zune Forums and other feedback channels," such as auto playlists and meta data editing.

Currently home to some 2 million users, according to Microsoft, Zune Social is also getting a facelift, including new interaction, recommendation, and review features. And Zune Social's Zune Card playlists are now portable, letting users import music recommendations to their own players.

Microsoft is also introducing a subscription element to the music store, letting users download unlimited music for a monthly fee, similar to Rhapsody and Napster. Marketplace is also getting video beginning today, featuring content from providers such as Comedy Central, FUNimation Entertainment, MTV, NBC Universal, , Nickelodeon, Starz Media (including Manga Entertainment), Turner Broadcasting, Ultimate Fighting Championship, and VH1.